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WHY
ADVERTISE WITH TRADETREK.COM
Tradetrek.com
is a leading online investment service provider offering
revolutionary analytical tools and trading strategies
to active online investors. Tradetrek.com services include
real-time stock pattern searches, Neural Network 5-day
stock forecasting, fundamental stock valuation models,
technical trading strategies, portfolio and risk management,
as well as extensive online investment-education resources.
Tradetrek.com offers a variety of services:
- Web-based service: Open, Basic, Silver, and Gold
- Software-based service: Tradetrek Enterprise
Since
the site launch in November 1999, Tradetrek.com has
ramped up a subscription-based of over 126,800 active
investors (end of May, 2002), and serves over 7 million
advertising impressions per month. These numbers will
keep growing rapidly because Tradetrek.com is continuously
adding more breakthrough features and allocates significant
online and offline marketing budget.
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DEMOGRAPHICS
| Age |
Percentage of the Total |
| 18 - 24 |
15% |
| 25 - 34 |
26% |
| 35 - 44 |
29% |
| 45 - 54 |
18% |
| 55 - 64 |
8% |
| >64 |
3% |
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| Types of Broker Services They Are Using |
Percentage of the Total |
| Discount |
22% |
| Full Services |
20% |
| Online Brokers |
40% |
| Others |
18% |
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| Trading Profile |
Percentage of the Total |
| < 10,000 |
37% |
| 10,000 - 39,999 |
26% |
| 40,000 - 99,999 |
16% |
| 100,000 - 199,999 |
9% |
| 200,000 - 349,999 |
4% |
| > 350,000 |
8% |
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| Numbers of Trade Per Year |
Percentage of the Total |
| 5 - 10 |
22% |
| 11 - 20 |
15% |
| 21 - 40 |
12% |
| 41 - 99 |
11% |
| 100 - 249 |
6% |
| > 250 |
5% |
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| Number of Online Purchases in the Past Year |
Percentage of the Total |
| 1 |
20% |
| 2 - 4 |
25% |
| 5 - 10 |
15% |
| > 10 |
15% |
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ADVERTISING
PROGRAM RATES
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Top Banner
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| Monthly Impression |
CPM (1 Month) |
CPM (3 Month) |
| <500,000 |
US$ 35 |
US$ 32 |
| 500,001 - 1,500,000 |
US$ 30 |
US$ 27 |
| 1,500,001 - 3,000,000 |
US$ 25 |
US$ 22 |
| > 3,000,000 |
US$ 20 |
US$ 17 |
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Sponsorship Button
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| Run-of-site |
Special Pages |
| Monthly Impressions |
7.5 million |
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| Monthly Impression |
1.0 - 2.5 million |
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| Monthly Rate |
Available on request |
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| 3-Month Rate |
Available on request |
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Biweekly Newsletter Insertion
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One
Insertion (US$) |
3
Month, 6 Insertions (US$) |
| Top
Position |
4,000 |
15,000 |
| Bottom
Position |
3,000 |
12,000 |
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SPECIFICATION
Banner
& Button
Banner: 468 x 60 pixels
Banner: 125 x 615 / 120 x 600 pixels
Banner: 125 x 125 pixels
Banner: 336 x 280 pixels
Button: 110 x 90 pixels, 88 x 31 pixels
Newsletter
Sponsorship
Maximum 5 lines of 70 characters each, including spaces;
Maximum 2 links.
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SERVING
and TRACKING
We
use reputable third-party ad-serving service providers,
such as Adforce of CMGI and DoubleClick.
For
detailed information about our advertising programs,
please send emails to sales@tradetrek.com
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