Tradetrek, a provider of online stock analysis tools and real-time trading strategies to individuals and corporate customers, has teamed up with Tradescape. Tradetrek chose to partner with Tradescape (www.tradescape.com) because the firm has a high volume of day traders, according to Frank Ma, chief marketing officer and cfo for Tradetrek. He explained that Tradetrek's research and stock analysis tools cater to day traders, which made the partnership a perfect match. Ma went on to say that this partnership is a more cost effective way to grow the business and attract new clients rather than doing it through online banner ads on portals...
When clients log on to Tradescape (www.tradescape.com), there is a section on the site that refers them to Tradetrek's site where they can then retrieve market research.
Ma said that Tradetrek continues to focus on building relationships with other online brokerage firms, but he declined to comment on with which firms it is negotiating. "We have started with Tradescape and we hope to expand in a broader direction," Ma said.