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WHY ADVERTISE WITH TRADETREK.COM
Tradetrek.com is a leading online investment
service provider offering revolutionary analytical tools and trading strategies
to active online investors. Tradetrek.com services include real-time stock
pattern searches, Neural Network 5-day stock forecasting, fundamental stock
valuation models, technical trading strategies, portfolio and risk management,
as well as extensive online investment-education resources.
Tradetrek.com offers a variety of services:
1. Web-based service: Open, Basic, Silver, and Gold
2. Software-based service: Tradetrek Enterprise
3. Professional software-based service: IntelliTrader
Since the site launch in November 1999, Tradetrek.com has ramped up a subscription-based of over 126,800 active investors (end of May, 2002), and serves
over 7 million advertising impressions per month. These numbers will keep growing rapidly because Tradetrek.com is continuously adding more breakthrough
features and allocates significant online and offline marketing budget.
DEMOGRAPHICS
| Age |
Percentage of the Total |
| 18 - 24 |
23% |
| 25 - 34 |
24% |
| 35 - 44 |
20% |
| 45 - 54 |
16% |
| 55 - 64 |
8% |
| >64 |
3% |
|
Types of Broker Services
They Are Using |
Percentage of the Total |
| Discount |
22% |
| Full Services |
20% |
| Online Brokers |
40% |
| Others |
18% |
|
| Trading Profile |
Percentage of the Total |
| < 10,000 |
37% |
| 10,000 –39,999 |
26% |
| 40,000 – 99,999 |
16% |
| 100,000 – 199,999 |
9% |
| 200,000 – 349,999 |
4% |
| > 350,000 |
8% |
|
| Numbers of Trade Per Year |
Percentage of the Total |
| 5 - 10 |
22% |
| 11 - 20 |
15% |
| 21 – 40 |
12% |
| 41 – 99 |
11% |
| 100 - 249 |
6% |
| > 250 |
5% |
|
Number of Online Purchases in
the Past Year |
Percentage of the Total |
| 1 |
20% |
| 2 - 4 |
25% |
| 5 – 10 |
15% |
| > 10 |
15% |
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ADVERTISING PROGRAMING RATES
Top Banner
| Monthly Impression |
CPM (1 Month) |
CPM (3 Month) |
| <500,000 |
US$ 35 |
US$ 32 |
| 500,001 – 1,500,000 |
US$ 30 |
US$ 27 |
| 1,500,001 – 3,000,000 |
US$ 25 |
US$ 22 |
| > 3,000,000 |
US$ 20 |
US$ 17 |
|
Sponsorship Button
| Run-of-site |
Special Pages |
| Monthly Impressions |
7.5 million |
|
| Monthly Impression |
1.0– 2.5 million |
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| Monthly Rate |
Available on request |
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| 3-Month Rate |
Available on request |
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Biweekly Newsletter Insertion
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One Insertion (US$) |
3 Month, 6 Insertions (US$) |
| Top Position |
4,000 |
15,000 |
| Bottom Position |
3,000 |
12,000 |
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SPECIFICATION
Banner & Button
Banner: 468 x 60 pixels, 12K maximum file size
Button: 110 x 90 pixels, 88 x 31 pixels, 5K
maximum file size
Newsletter Sponsorship
Maximum 5 lines of 70 characters each,
including spaces; Maximum 2 links.
SERVING and TRACKING
We use reputable third-party ad-serving service providers, such as Adforce of CMGI and DoubleClick.
For detailed information about our advertising programs, please send emails to sales@tradetrek.com
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